Kit Us Out relaunches with a bang

October 2020

A new and improved brand, representing our bold ambitions for the future.

We’re proud to announce that after an enormous effort from the Kit Us Out team and impact agency, Studio Republic, our global kit charity has relaunched with more passion than ever before to help level the playing field.

Although delayed by the pandemic, we have completely refreshed our marketing communications, from visual branding and social media to the creation of bespoke donations website. It’s hoped that the resulting new look will help us to increase our reach, build trust and make the greatest impact possible moving forward.

As a charity with a global impact, our website is how we tell the world our story and attract support. Our site did not give a strong impression of the work we do or a good user experience for those looking to engage with us. By working with Studio Republic we have seen a seismic shift. They have reinvigorated our passion. - Alex Mitchell, Founder of Kit Us Out

The impact of 2020

We’ve seen the world change in more ways than anyone could have predicted in 2020. But amongst an enormous amount of experienced hardship, there have also been moments of much needed reflection, resulting in a positive change in the way many of us live our lives. Amongst them, we have seen first-hand how sport has played a crucial role in not only supporting physical health and wellbeing but bringing communities together.

It’s our hope that our new brand, which now captures our vision for the future, will attract much-needed support. In turn we will work to empower more athletes - from grassroots to the elites - with kit to give them more confidence to compete and reach for their sporting dreams.